
34. Sal Ferro
2008 Power List
If you’ve ever watched Extreme Makeover: Home Edition on TV, chances are you already know that Ferro doesn’t just design homes, he makes dreams come true. His company, Alure Home Improvements, can build homes in less than a week, and was among a group of builders selected from across the country to lead the construction of a home in Katrina-ravaged New Orleans for the show’s season finale. Alure, honored in 2007 with a Forbes Enterprise Award for visionary practices and achievements, is focused on specialization, employing experts in every area of home design. And the company’s also gone green, offering a new line of eco-friendly products, services, and professional advice to help you make your home a healthier one.